I lead design teams by building trust, cultivating safety, and coaching proper behaviors that deliver top-notch performance.
Creating products without sufficient understanding of users mental models, needs, and pain points is guessing. STOP IT!
Product design deliverables like wireframes help align the product team while seeking commitment. Otherwise, let the loudest voice win.
In practice, Agile causes UX heartburn. Product discovery is omitted, and many start the delivery phase before knowing who, what, or why of the product. Discovery is a waterfall-ish part and seeks to define the targets. Agile should be thought of as the delivery stage.
Alan Cooper said it best, "A team working together, sharing tasks in research and sensemaking equally, and emphasizing role-based skills for wireframe and detailed design." works best for product teams.
Being open to feedback, ideas, criticism, or different perspectives is what leads to new ideas.
HE (Highereducation.com) owns a portfolio of websites that helps online colleges find potential students. I was brought in primarily to start a UX practice.
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This case study explores the solutions we created for the problems identified during my initial research at HE.
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O&D, PRO's flagship revenue management application, initially created in 1985. The previous release struggled to maintain its competitive advantage due to Adobe Flash dependency and on-premise technology stack. It also looked like it was designed in 1985.
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