Case Studies
Case Studies
Case Studies

The bridge between a great idea and a perfectly executed product

The bridge between a great idea and a perfectly executed product

The bridge between a great idea and a perfectly executed product

The bridge between a great idea and a perfectly executed product
Case Studies
Case Studies





Hey there! I’m Germain
I am a design strategist who bridges product vision and business impact—building scalable systems and high-performing teams that transform how organizations design. My purpose is to prove that strategic design isn't a service layer—it's a driver of product success, measured in $1.8M+ cost savings, 38% conversion improvements, and design systems serving 100+ teams. My legacy is defined not just in products shipped, but in the designers I've mentored, the practices I've established, and the measurable business value I've delivered across 18 years at Google Cloud, Amazon, and Fortune 500 companies.
I am a design strategist who bridges product vision and business impact—building scalable systems and high-performing teams that transform how organizations design. My purpose is to prove that strategic design isn't a service layer—it's a driver of product success, measured in $1.8M+ cost savings, 38% conversion improvements, and design systems serving 100+ teams. My legacy is defined not just in products shipped, but in the designers I've mentored, the practices I've established, and the measurable business value I've delivered across 18 years at Google Cloud, Amazon, and Fortune 500 companies.

Analyze.
Design.
Test.
Iterate.

Analyze.
Design.
Test.
Iterate.

Analyze.
Design.
Test.
Iterate.

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
Case studies


When PROS's 30-year flagship product faced obsolescence, I championed a radical shift: ethnographic research with actual users instead of assumptions from external experts. The worldwide research tour uncovered workflow patterns that transformed our entire product strategy.


When PROS's 30-year flagship product faced obsolescence, I championed a radical shift: ethnographic research with actual users instead of assumptions from external experts. The worldwide research tour uncovered workflow patterns that transformed our entire product strategy.
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud

Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers