Germain
Preston
Design Strategist
The bridge between a great idea and a perfectly executed product.
Case studies
Three projects where strategy, research and shipped outcomes were the same job.
Google Cloud Config Management
Google Cloud, 2026
Config Management is a complimentary feature included with every GKE license. Customers who adopted it showed significantly longer retention — yet only 2% of visitors installed anything. Research and design intervention raised that to 11%.
- Information Architecture
- Conversion Optimization
- Enterprise UX
+9pp conversion
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PROS O&D
PROS, 2018
PROS's flagship revenue management tool was built in 1985 on Adobe Flash. With Flash hitting end-of-life in 2017, a migration was already planned. The default plan: lift and shift, no user research, same product in a new container. I pushed for something different.
- Airline Revenue Management
- Workflow Redesign
- Enterprise UX
Launched 2018
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Run it Back
Side Project, 2022
Designed a post-conference relationship management tool to help professionals maintain meaningful connections after events — from initial concept through validated prototype.
- 0-to-1 Design
- Relationship Management
- Product Concept
0-to-1 concept
Read case study
What I do
Design Strategy
Vision, strategy, and 0-to-1 product development. I help teams align on direction before a single pixel is placed.
Product Design
Websites, native apps, and enterprise design systems built for scale and clarity.
UX Research
Remote and in-person research that surfaces the real story behind user behavior.
UX Leadership
Mentorship, cross-functional influence, and building design cultures that last.
The work
behind the work.
I work at the intersection of design and strategy — where clarity meets execution. With 18+ years across enterprise, cloud, logistics, and education, I turn ambiguous problems into products people actually use.
I believe the best design decisions come from deep understanding: of users, of business constraints, and of the teams building the product. My work spans 0-to-1 concept development, large-scale design systems, and cross-functional leadership.
Currently a Senior Interaction Designer at Google, where I help shape how developers and enterprises experience Google Cloud.
- Cost savings delivered
- $1.8M+
- Conversion improvement
- 38%
- Teams supported
- 100+
- Years of experience
- 18+
Experience
2021 – Present
Senior Interaction Designer
Google
Designing experiences across Google Cloud products, focusing on developer tooling and enterprise infrastructure.
2020 – 2021
Senior UX Designer
Amazon
UX design for logistics and fulfillment operations at scale.
2018 – 2020
Lead UX Designer
Engie
Led design for digital energy management products across North America.
2017 – 2018
Lead UX Designer
Higher Education
Redesigned student-facing academic platforms to improve engagement and completion rates.
2013 – 2017
Lead UX Designer
PROS
Led product design for B2B SaaS pricing and revenue management software used by Fortune 500 airlines and manufacturers.
2010 – 2013
Senior UX Designer
WM
UX design for waste management operational tools and customer-facing portals.
2005 – 2010
Design Team Manager
cPanel
Managed and grew a design team, overseeing the visual identity and UI of cPanel's hosting control panel.
2003 – 2005
Web Designer
DMars
Early career web design and front-end development.
Start a
conversation.
Hiring for a senior design role, or have a hard problem to talk through? Write to me.
germain.preston@gmail.com