Case Studies
Case Studies
The bridge between a great idea and a perfectly executed product
The bridge between a great idea and a perfectly executed product
The bridge between a great idea and a perfectly executed product
Case Studies
Case Studies
Hey there! I’m Germain
Most designers execute on a direction. I help set it. Using research to influence product strategy, I've delivered $1.8M+ in cost savings, a 9-point conversion lift on Google Cloud products, and design systems serving 100+ teams.
Most designers execute on a direction. I help set it. Using research to influence product strategy, I've delivered $1.8M+ in cost savings, a 9-point conversion lift on Google Cloud products, and design systems serving 100+ teams.
Analyze.
Design.
Test.
Iterate.
Analyze.
Design.
Test.
Iterate.
Analyze.
Design.
Test.
Iterate.
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
Case studies
When PROS's 30-year flagship product faced obsolescence, I championed a radical shift: ethnographic research with actual users instead of assumptions from external experts. The worldwide research tour uncovered workflow patterns that transformed our entire product strategy.
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support resulting in a 9 point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support resulting in a 9 point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers