Case Studies
Case Studies
Case Studies
The bridge between a great idea and a perfectly executed product
The bridge between a great idea and a perfectly executed product
The bridge between a great idea and a perfectly executed product
The bridge between a great idea and a perfectly executed product
Case Studies
Case Studies
Hey there! I’m Germain
I lead product strategy and organizational change that proves design drives measurable business outcomes. Over 18 years at Google Cloud, Amazon, and Fortune 500 companies, I've delivered $1.8M+ in cost savings, 38% conversion improvements, and design systems serving 100+ teams. I build alignment across functions, mentor designers to unlock their next career move, and create the conditions for teams to do their best work.
I lead product strategy and organizational change that proves design drives measurable business outcomes. Over 18 years at Google Cloud, Amazon, and Fortune 500 companies, I've delivered $1.8M+ in cost savings, 38% conversion improvements, and design systems serving 100+ teams. I build alignment across functions, mentor designers to unlock their next career move, and create the conditions for teams to do their best work.
Analyze.
Design.
Test.
Iterate.
Analyze.
Design.
Test.
Iterate.
Analyze.
Design.
Test.
Iterate.
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
Case studies
When PROS's 30-year flagship product faced obsolescence, I championed a radical shift: ethnographic research with actual users instead of assumptions from external experts. The worldwide research tour uncovered workflow patterns that transformed our entire product strategy.
When PROS's 30-year flagship product faced obsolescence, I championed a radical shift: ethnographic research with actual users instead of assumptions from external experts. The worldwide research tour uncovered workflow patterns that transformed our entire product strategy.
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers
Google Cloud
Transforming a struggling Google Cloud feature with a 2% adoption rate into a customer retention driver by restructuring the information architecture, simplifying installation flows, and leading cross-functional alignment without PM support—resulting in a 9-percentage-point conversion lift.
My Role: - Lead UX Designer
TImeline: 2023 -2024
Company: Google
Team: 2 Product Managers, 1 UX Researcher, 10 Engineers